The new Devscope brand is the product of our mission. It reflects our identity and culture, creating a language that is used in all different brand applications. The logo was created through the separation of the words “dev” and “scope” which are unified using the “>“ mark, a mathematical representation that symbolizes the idea of code and technology, while also inspiring positivity and showing us a way forward, to the future.
It’s through this premise of technology and future that our brand gains shape. The humanization of technology is always present in the diverse ways of representing the brand. We take a stand, and we stick to it firmly. People are our strength, and the brand reflects that motto in every application.
That’s why this guide is more than just a brand book. It’s a print of the culture between man and machine, between human beings and all the technology that surrounds him. Such representation is made in a minimalistic and non-complex way. Technology doesn’t have to be complicated. We don’t have to be complicated. Our brand doesn’t need to complicate.
It’s simple, direct, memorable, and sophisticated. And it speaks directly to the user so that we can find solutions together.